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Intentional Edge

Change management expertise for the unique pressures of scaling tech companies.

Why Change Hits Scaling Companies Differently

Change happens to every company, but scaling companies face unique pressures that can make transitions feel exponentially harder.

The pace is relentless - You're managing multiple changes simultaneously while trying to maintain growth momentum. There's no time to fully process one transition before the next one hits.

Resources are stretched thin - You're bootstrapping transitions with lean teams, trying to do more with less. Burnout becomes real when people are managing their day jobs plus constant organizational change.

Cultural tensions emerge - The scrappy, speed-over-perfection mindset that got you here starts clashing with new team members who bring structure, process, and governance. Both approaches are needed, but managing that tension while executing change creates friction.

 

Stakes feel higher - Every transition could slow your trajectory. There's no corporate safety net, no change management department, no playbook for your specific situation.

You're trying to lead through complex transitions while your team is exhausted, and the cultural dynamics are shifting under your feet.

Change Management Built on Experience 

At Intentional Edge I use my years of hands on experience to guide scaling companies thought transitions of all types. Having scaled businesses, built people functions, and navigated sales processes, board dynamics, strategic pivots, and led on company wind-downs, I help leaders: 

  • Maintain team engagement and performance during uncertainty 

  • Navigate stakeholder relationships and shifting power dynamics 

  • Lead through resistance when change feels overwhelming

  • Preserve culture while evolving what needs to change

  • Execute strategic initiatives that actually drive results 

Partner with someone who's experienced your concerns 

Oftentimes the consequences of getting change wrong go beyond just business metrics.

Image by Shane Rounce

Personal Stakes

  • Your credibility as a leader can feel questioned. 

  • The relationships with those you built the company can become strained as demands increase.

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Business Impact

  • Your competitors gain market share while you're managing internal friction

  • Resistance to change jeopardizes your ability to transition during key moments 

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Long-term Consequences

  • Key talent leaves during critical growth phases when you need them most

  • The company seems to lose the agility and culture that made it successful in the first place

The difference between companies that thrive through major transitions and those that struggle isn't the absence of challenges - it's having the right guidance to navigate them without losing what matters most.

Real Results from Real Pressure

While managing a complete leadership transformation, new CEO integration, sales process and change of strategic direction I led a transformation that delivered:  

Revenue

+18%

+15%

Development

5/5

Engagement

This isn't theoretical knowledge - its battle-tested experience from someone thats been in your seat.

Designing the People Side of Growth, Intentionally.

ADDRESS

Suite 250

108 Wild Basin Road South
Austin, Texas, 78746

PHONE

737-277-6139

© 2025 by Intentional Edge.
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